Allrem Racing’s Story
Allrem Racing is the motorsport-focused division of Allrem Sports & Entertainment (ASE), dedicated to developing and supporting emerging talent in professional racing through strategic partnerships and brand activation.
Since 2024, Allrem Racing has partnered with Canadian driver Treyten Lapcevich, supporting his progression in top-tier motorsport while managing and activating his commercial partnerships within the racing ecosystem. Most recently, ASE secured a title sponsorship partnership with Bare Knuckle Fighting Championship (BKFC) for the 2026 zMAX CARS Tour season, where Treyten competes in the LMS 77 BKFC-branded entry.
Allrem Racing previously competed as a NASCAR Canada Series team, entering Canada’s premier stock car racing series in 2024. In its inaugural season, the team delivered strong competitive performance, highlighted by driver Steve Côté earning NASCAR Canada Rookie of the Year honours at the NASCAR Awards Ceremony in Charlotte, NC.
Recent Results
- 2026
- Nashville Fairgrounds Speedway P6
- Wake County Speedway P6
- Southern National Motorsports Park P9
Stay in the action: Allrem Sports & Entertainment
BKFC Announces Sponsorship of Canadian Driver Treyten Lapcevich in Partnership with Allrem Sports & Entertainment
BKFC announced a partnership with Allrem Sports & Entertainment to sponsor Canadian driver Treyten Lapcevich and his No. 77 Late Model Stock Car program with…
Treyten Lapcevich Dominates South Carolina 400 Making History for Biggest Victory of Career
Treyten Lapcevich continues to impress with 2nd place finish at South Boston
Allrem Racing Driver Steve Côté Takes Home Rookie Of The Year For Nascar Canada
Steve Côté, NASCAR Canada's 'Rookie Of The Year,' Aiming For A Podium Finish In Season Finale
Steve Côté Eager to Participate in the Evirum 100!
Appeals panel amends Treyten Lapcevich North Wilkesboro DQ
Pilot to the core!
Steve Côté makes debut at GP3R, with 9th place finish
Ambition is Forever
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